Electra was started by a couple of enthusiastic amdram techies back in 1983. After a few years of working with several amateur companies in the Harrow area, we were fed up with having to collect and return piles of hired equipment at each end of a run. Add to that the amount of cash we were sending the way of the hire companies and having to think about the cost implications of each individual light or microphone we used when planning a rig, we decided to build up a pool of equipment of our own.
Electra's raison d'etre is to provide kit and expertise to enable amdram productions to look and sound as professional as possible, at an affordable price. Yes we do charge for equipment as we have to store and maintain it, replace bulbs etc and stuff occasionally goes missing or wears out, but it's a hobby and at the end of the day we're not trying to make a living, just to break even. To look at it another way, it's a way for us to get the most out of our hobby without it costing too us much!
Having agreed a tech budget for a show, if we decide to use an extra light (or 6) we just do it. The budget stays the same, you don't have to worry about the cost of any extra kit we provide.
Electra's raison d'etre is to provide kit and expertise to enable amdram productions to look and sound as professional as possible, at an affordable price. Yes we do charge for equipment as we have to store and maintain it, replace bulbs etc and stuff occasionally goes missing or wears out, but it's a hobby and at the end of the day we're not trying to make a living, just to break even. To look at it another way, it's a way for us to get the most out of our hobby without it costing too us much!
Having agreed a tech budget for a show, if we decide to use an extra light (or 6) we just do it. The budget stays the same, you don't have to worry about the cost of any extra kit we provide.
Previous clients/groups include: